The efficiency and scale that real time protocols bring to display and video ad trading is something we understand. Our data first approach to these historically brand led media types coupled with trading efficiency means that we can prove their value throughout the intent funnel. Advanced path to conversion insights and optimization agility makes them perfect companions to social and SEM.
Regardless of changes in recent years, video and display are still highly visual media types. Their ability to convey proposition, generate emotion, spark intent and ultimately tell brand stories is unparalleled. Therefore at the heart of our belief in these media types is a belief in the importance of creative quality.