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Facebook Ads: Tips, Tricks & Best Practice

While Facebook ads have been around since 2011, a large portion of businesses today are still reluctant to make use of this channel in their overall marketing strategy. Whether it is a channel never used before or just a pure

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PPC Best Practice: Landing Page Considerations

Having compelling ads and keywords in dominant positions on the SERP is meaningless if you are driving traffic to an inadequate landing page. Below is a breakdown of various elements to consider when creating PPC landing pages in order to

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A guide to Gmail Sponsored Promotions [GSP]

Gmail Sponsored Promotions [GSP] was launched in 2013 as a Google Beta ad format that provided a new way to connect and engage with users within their Gmail.  This ad format shows an expandable teaser ad above the Promotions tab

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Facebook Twitter mobile

How Facebook & Twitter are adapting to mobile users who share videos

With the rise of people using mobiles and tablets as opposed to desktop computers for Facebook and Twitter, social media marketers are adapting their strategies to cater to mobile device users. Big changes are afoot for the likes of Facebook and

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Countdown AdCopy: A Quick How-to

A development in AdWords that took place a few months ago was the ability for advertisers to customize their ad copy by adding dynamic parameters that would automatically update your copy in real time with a countdown. This is a

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TMI nominated for four Drum Search Awards

After a passionate debate amongst the judges, we’re proud to have emerged with not one – but four shortlists for the inaugural Drum Search Awards! The Drum Search Awards brings together individuals and companies at the forefront of search and

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mobile seo update

Google Mobile-pocalypse? What is the Algorithm Update all about?

Google’s got some serious changes coming to its SEO algorithm next week. Mobile-friendly websites will be more important than ever for business searchability and there are real fears that a Google Mobile- pocalypse is almost here. In February 2015, Google

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competitor bidding

Guidelines for Competitor Bidding

Should You Do It? Guidelines for Competitor Bidding A dilemma that advertisers often face when looking for ways to improve their account’s performance is whether to bid on competitors or not. Intuitively, it makes sense; it is much cheaper on

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Social Media Decrees

The 10 Social Media Decrees of 2015

It’s a relatively new year and thus far a very exciting one for online marketers. According to The Economist, digital advertising grew by 12.2% last year (more than 2.5 times the growth of television marketing) and earned an impressive $149bn.
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TMI Shortlisted for the European Search Awards

Hot on the heels of our recent wins at the Bookmarks and numerous shortlists at the UK Search Awards, we’re really proud to find our work being recognised across the Atlantic at the European Search Awards! Having been selected for

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