Category Archive for "Social Media"

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Facebook Ads: Tips, Tricks & Best Practice

While Facebook ads have been around since 2011, a large portion of businesses today are still reluctant to make use of this channel in their overall marketing strategy. Whether it is a channel never used before or just a pure

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Facebook Twitter mobile

How Facebook & Twitter are adapting to mobile users who share videos

With the rise of people using mobiles and tablets as opposed to desktop computers for Facebook and Twitter, social media marketers are adapting their strategies to cater to mobile device users. Big changes are afoot for the likes of Facebook and

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Social Media Decrees

The 10 Social Media Decrees of 2015

It’s a relatively new year and thus far a very exciting one for online marketers. According to The Economist, digital advertising grew by 12.2% last year (more than 2.5 times the growth of television marketing) and earned an impressive $149bn.
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Google My Business and What the Future Might Hold

If you manage Google Places Listings of any description, you will have no doubt noticed the updated look and feel and the shiny new name – Google My Business. In case you need a memory jog; here’s the Google produced
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Should Your SA Brand be Investing in Niche Social Media Platforms?

As a Social Media Manager you will probably find yourself engaging in more than your fair share of competitive landscape assessment. It’s how you pinpoint your brand’s current state, its flaws and most importantly the opportunities to be had.  When
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fb 1

Facebook Retargeting: Custom Audiences and Call to Action Buttons

Facebook has and continues to launch features designed to provide direct response marketers with broader solutions to reach people across all devices. In addition to this, they’ll also encourage them to take action through Facebook remarketing and various other options

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